Singapore Company Registration | Incorporation | Company Setup
  • Home
  • Banking Services
  • Funding
    • Loans
  • Business Formation
  • Business Investments
  • Resources
  • Free Business Listing
Business Resources >>
Menu >>
  • Small Medium Enterprise (SME) Grant
  • Brief History of Singapore
  • Singapore Economy
  • Why Setup in Singapore?
  • Type of Business Entities
  • Singapore EntrePass
  • Singapore Employment Pass
  • Singapore Immigration
  • Travel To Singapore
  • Accommodation In Singapore
  • Hotels In Singapore
  • Corporate Credit Cards
  • Forex Exchange
  • Stock Market
  • Courier Services
  • Cash Management
  • Singapore Money Lenders
  • Recover Bad Debts
  • Wealth Management
  • Risk Management
  • Accounting Services
  • Auditing Services
  • Bookkeeping
  • Corporate Secretarial Services
  • Taxation Services
  • Payroll Services
  • Singapore Tax Rates
  • Singapore Banking Services
  • Singapore Web Hosting
  • Singapore Exchange Cloud Hosting
  • Singapore Virtual Office
  • Singapore Serviced Office
  • Home Office
  • Singapore Offshore Company
  • Singapore Offshore Banking
  • Articles
  • FAQs
  • Business Plan Resources
  • Business Calculators
  • Links
  • Free Business Listing
Business Plan Resources ::  Public Relations Marketing

Excerpt from On Target: The Book on Marketing Plans
by Tim Berry and Doug Wilson


Public Relations involves a variety of programs designed to maintain or enhance a company's image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan.
A public relations (PR) strategy may play a key role in an organization's promotional strategy. A planned approach to leveraging public relations opportunities can be just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market. It is powerful and, once things are in motion, it is the most cost effective of all promotional activities. In some cases, it is free.

The success of well executed PR plans can be seen through several organizations that have made it a central focus of their promotional strategy. Paul Newman's Salad Dressing, The Body Shop, and Ben & Jerry's Ice Cream have positioned their organizations through effective PR strategies. Intel, Sprint and Microsoft have leveraged public relations to introduce and promote new products and services.

Similar to the foundational goals of marketing, effective public relations seeks to communicate information to:

  • Launch new products and services.
  • Reposition a product or service.
  • Create or increase interest in a product, service, or brand.
  • Influence specific target groups.
  • Defend products or services that have suffered from negative press or perception.
  • Enhance the firm's overall image.
  • The result of an effective public relations strategy is to generate additional revenue through greater awareness and information for the products and services an organization offers.

Goals and Objectives

Good strategy begins with identifying your goals and stating your objectives. What are the goals and objectives behind your public relations strategy and can they be measured and quantified?Each of these areas may reflect the goals your public relations campaign may seek to accomplish. 

Press relations 

Communicating news and information of interest about organizations in the most positive light. 

Product and service promotion 

Sponsoring various efforts to publicize specific products or services. 

Firm communications 

Promoting a better and more attractive understanding of the organization with internal and external communications.

Lobbying 

Communicating with key individuals to positively influence legislation and regulation.

Internal feedback 

Advising decision makers within the organization regarding the public's perception and advising actions to be taken to change negative opinions.

Source: Articles on bplans.com



Business Plan Resources
  1. Business Plan Pro
  2. Business Plan Pro Premier
  3. Marketing Pro
Business Plan Articles
  1. Business Plan Basics
  2. Gathering Information For Your Plan
  3. Business Plan Maintenance
  4. Business Plan Mistakes
  5. Design Your Plan To Fit Your Business
  6. Do I Need A Business Plan?
  7. The Essential Contents of a Marketing Plan
  8. Public Relations Marketing
Business Highlights >>
Business Resources >>
Business Plan Pro
Powered by Create your own unique website with customizable templates.