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Articles::  Increase The Visibility Of Your Business

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When setting up a business, one of the first decisions that has to be made is which vehicle is most appropriate. Often, this decision will be determined by tax considerations, the rules or regulations that apply to particular types of business, the views of your investors, banks and lenders, the market in which you plan to operate, and who you plan to be in business with.

Dish Out Your Business Cards

• One of the first and simplest things you can do when you start your business is to make your business cards and pass them out to all the contacts that you meet.
• You can also attach a card to all your mail correspondences. Don't forget to bring along your business cards wherever you go!
• Your business cards can also serve as effective referrals. One informal method is to pass a stack of cards to your family and friends, and ask them to help pass your cards on.

Pay For Referrals

• If you want to go the extra mile, you can give other businesses your cards. You can:
  pay them a fee for each referral
  o offer discounts to each other's clients
• For instance, if you are a frame-maker, you can tie up with a retail shop selling jigsaw puzzles and offer discounts to its clients, and vice versa.

Join And Participate In Business Associations

• You can meet many new contacts and like-minded people at business networking functions.
• A common way to participate in such functions is to join business associations such as the Entrepreneurs' clubs, the Chambers of Commerce and the IE Singapore networks.
• One of the best ways to get your business noticed is to play an active role in your business association.
• By increasing your profile, you get more opportunities to interact with like-minded people and increase your chances of winning new business.

Be A Sponsor

• Another way to increase the visibility of your business is to become a sponsor in your local community, association or industry.
• You can sponsor door gifts or prizes for events and donate goods or services to needy members of the community.
• One of the best ways to get your business noticed is to play an active role in your business association.
• News of your business' goodwill will naturally spread by word of mouth.

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